Sports Water
Sports Water, originally Yankees Sports Water, is a project born from a collaboration between Infinity Lifestyle Brands and the New York Yankees. After a successful launch, the brand expanded across other sports teams in the MLB, NBA, and NFL, along with other IPs including Disney, Marvel, and Lucasfilm.
My role in capturing the essence of Sports Water and managing their social media channels from 2017-2019 was to highlight this unique blend – a product symbolizing the synergy between the love for the game and the purity of natural spring water.
