Altec Lansing
My journey with Altec Lansing was comprehensive – as their social media manager and lead photographer from 2015-2020, I promoted their full rebrand under Sirk Productions, invigorating their online presence. My contributions spanned across lifestyle photography, capturing the essence of their "everythingproof" products and steering targeted social media and ad campaigns that resonated with an energetic demographic eager for durable, high-quality sound.
As a result:
Elevated Altec Lansing to the #1 selling brand for waterproof streaming audio speakers, with 7 of the top 10 models.
Generated over 100 million impressions, vastly expanding brand reach.
Grew the social fan base by 200K, fostering a robust online community.
Videos like "LifeJacket Vs. Tripwire" exploded with 6.9 million views and 36K shares, demonstrating the viral potential of well-crafted content.
Secured retail placement in major national stores and expanded distribution into international markets due to increased sales.
This led to the creation of a specialized collaboration between Altec & Nick Jonas.
