Diary of a Wimpy Kid
Loosely based on author Jeff Kinney’s own childhood, the series follows middle school weakling Greg Heffley as he journals the trials, tribulations, and humor of dealing with family and friends and surviving middle school. The first book in the Diary of a Wimpy Kid series was published in 2007 and gained instant success. Today, there are 17 books in the series in 84 editions and 69 languages. The books have sold more than 275 million copies globally.
I had the opportunity to meet Jeff at his book store, An Unlikely Story, to present a social media strategy and content ideas leading up to the 10th anniversary of Wimpy Kid, the launch of Book 12, and the premiere of the live-action film adaption of Diary of a Wimpy Kid: The Long Haul. In addition, I've shot promotional photography and animated GIFs and introduced the idea of composites of the characters in real-world backgrounds.
